The Sony a7iii: The Best Value for Money Camera on the Market

The Sony a7iii: The Best Value for Money Camera on the Market 1

The Sony a7 cameras have now been on the market for almost 5 years and the evolution of these full-frame mirrorless cameras is impressive. The new Sony a7iii is another reflection of Sony’s great momentum on the camera market.

Key Features

  • 24 MP Full-frame BSI CMOS sensor 
  • 10 fps continuous shooting 
  • AF joystick 
  • Touchscreen 
  • Dual SD memory card slots 
  • In-body image stabilization
  • 693 phase detection points, 425 for contrast detection 

Design  

The new Sony a7iii looks very similar to the Sony a7ii with only the new badge as an obvious difference between the two bodies. However, just like the Sony a7Riii the Sony a7iii has been redesigned with a larger grip which allows for more comfortable handling. Another feature that has been added to the new Sony camera is dual card slots, with one of them supporting higher-speed UHS-II class cards. They allow photographers to back up their work and avoid losing them if one of the cards gets corrupted.

The Sony a7iii: The Best Value for Money Camera on the Market 2The movie recording button is at a more sensible place avoiding the issue of accidentally stopping recording which was recurrent for the Sony a7ii’s users. Just like its predecessor, the Sony a7iii is equipped with in-body stabilization. The image stabilization (IS) system compensates the movement of the camera for both shooting stills and recording movie.

The touchscreen added on the Sony a7iii is a step in the right direction. However, it still lags behind the competition. It can only be used for autofocus control. It does not allow its user to navigate through the menu or change any settings, unlike the Canon cameras. While adding a touchscreen on this camera is appreciated, it is poorly executed. 

Sony cameras are known for being incredibly customizable, and the Sony a7iii is no exception. Up to 13 buttons can be customized on this camera, and each can have different assigned functions on whether you are shooting stills or videos. Again, Sony allows its users to completely personalized their camera and thus allow for more effective use. In both the video and the photo mode, the Sony a7iii can be customized in order to allow 

Image Quality 

The image quality of the Sony a7iii does not disappoint. Just like the a7ii the a7iii offers sharp images with great dynamic range. When shooting Raw, the Sony a7iii produces sharper images than the Sony a9 with a lot of details and plenty of color. At higher ISO values, the Sony a7iii is amongst the best performing low light cameras with little noise even at high ISO values. The Sony a7iii offers sharp images with great dynamic range even in low light conditions which makes it a strong contender within the full-frame camera market. 

Autofocus

The Sony a7iii has 693 autofocus points and 425 contrast-detection autofocus points. Sony has made considerable improvements with the Sony a7iii which autofocus’ speed and tracking performance almost as twice as fast as the Sony a7ii. The Sony a7iii autofocus also works really well in low light. In addition, Sony has added the eye autofocus in the Sony a7iii. This means that when shooting in continuous autofocus, the camera will follow the subject that is closest to the camera and keep their eyes in focus. This is unprecedented and one of the most widely expected features advertised by Sony. The eye autofocus with native lenses has shown no flaws, producing sharp in focus images every time. However, when using other lenses adapted to the Sony, the eye autofocus can be inaccurate.

Battery Life  

The larger grip allows this new camera body to accommodate newer, larger batteries. Any Sony camera user would agree that until now, the battery life of Sony cameras was shockingly poor in relation to the camera standards. The Sony a7iii’s battery life is a considerate improvement shooting up to 610 shots compared to other Sony cameras and especially its predecessor. The issue faced by Sony a7ii users is no longer. The  Sony a7iii easily lasts a whole day of heavy shooting without needing a battery replacement. 

However, just like the other Sony cameras, the Sony a7iii does not come with an external charger. And as mentioned in other reviews, in-camera charging is lengthy. On the other hand, contrary to the Sony a7ii, the Sony a7iii can be used whilst charging, which makes it easier to charge on a shoot if needed.

How Does It Compare?

Sony a7iiiNikon D750
Sensor24 MP24 MP
StabilizationIn-bodyLens only
TouchscreenyesNo
Battery Life710/6101230
Weight (including battery and cards) 650g755g

Conclusion

When combining value and capability, the Sony a7iii might be the best full-frame camera on the current market. The Sony a7iii offers speed, autofocus accuracy, great dynamic range, and great low light quality. For an affordable price, the Sony a7iii is the perfect all-rounder. Whether it is sport, portraits, landscape or in low light conditions, the Sony a7iii does a great job at delivering great images. 

While not everyone can afford this new camera, no one has been able to offer that much capacity for a similar price. The Sony a7iii is definitely a camera that can be recommended. The fact that some DSLR users are now switching to the a7iii shows that the camera meets the standards of the long-standing DSLRs like Canon and Nikon. Such a camera for this kind of price is unprecedented and boosts Sony to one of the best camera providers nowadays, alongside Canon and Nikon. 

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